{"title":"Mebetoys","description":"\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eMebetoys was started by the Besana family in 1959 as a toy die casting company, in Oleggio Castello, Novara, Italy (80 km north of Milan). The name comes from MEccanica BEsanaTOYS. A diecast car line was started in 1967 (Rixon 2005, p. 36), rather late compared to the entry of many other companies in the early-to-mid-1950s. In detail and proportion, Mebetoys joined superior model producers of French \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Solido\" title=\"Solido\"\u003e\u003cspan style=\"color: #000000;\"\u003eSolido\u003c\/span\u003e\u003c\/a\u003e and fellow Italian \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Polistil\" title=\"Polistil\"\u003e\u003cspan style=\"color: #000000;\"\u003ePolistil\u003c\/span\u003e\u003c\/a\u003e, in many ways these became the triumvirate of diecast models on the European continent, though Danish \u003ca class=\"mw-redirect\" href=\"https:\/\/en.wikipedia.org\/wiki\/Tekno\" title=\"Tekno\"\u003e\u003cspan style=\"color: #000000;\"\u003eTekno\u003c\/span\u003e\u003c\/a\u003e and Italian \u003ca class=\"mw-redirect\" href=\"https:\/\/en.wikipedia.org\/wiki\/Rio_Models\" title=\"Rio Models\"\u003e\u003cspan style=\"color: #000000;\"\u003eRio Models\u003c\/span\u003e\u003c\/a\u003e also were important. Models were exact to scale with many moving parts, and generally more sophisticated than venerable British producers \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Corgi_Toys\" title=\"Corgi Toys\"\u003e\u003cspan style=\"color: #000000;\"\u003eCorgi\u003c\/span\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Dinky_Toys\" title=\"Dinky Toys\"\u003e\u003cspan style=\"color: #000000;\"\u003eDinky Toys\u003c\/span\u003e\u003c\/a\u003e. Mebetoys was evetually sold to Mattel in 1969.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mebetoys-model-a-57-alfa-romeo-sud","title":"Mebetoys -  (Model A-57) Alfa Romeo Sud","description":"\u003cp\u003e\u003cspan style=\"font-size: 12pt;\"\u003e\u003cstrong\u003eThis is the beautiful Alfa Romeo Sud, produced by Mebetoys 40+ years ago. It is in nice condition, with minimal edgewear for its age. All moving parts function properly. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12pt;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong style=\"line-height: 1.5em;\"\u003eIf you’re an avid collector of Mebetoys or Alfa Romeo models, you know the Mint\/Boxed price for this is now $60+. We have priced this well below that to reflect the edgewear. You simply will not find a nicer example at this price.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12pt;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong style=\"line-height: 1.5em;\"\u003eIf you collect Alfa Romeo, Mebetoys, or O Scale vehicles, this is a wonderful find for your collection (1:43 Scale)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Global Diecast Direct","offers":[{"title":"Default Title","offer_id":43494404751437,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/3575\/3293\/files\/42983.jpg?v=1787273437"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/3575\/3293\/collections\/1263.jpg?v=1787245097","url":"https:\/\/globaldiecastdirect.com\/collections\/mebetoys.oembed","provider":"Global Diecast Direct","version":"1.0","type":"link"}