Matchbox 70th Anniversary Book - The Story of Matchbox Cars

This is the Matchbox 70th Anniversary Book,- The Story of Matchbox Cars. A great way to see how Matchbox marketed their product lines for the last 70 years.

Matchbox Toys have been in production since the first toys were released under by lesney in England in 1953, the 1-75 Series. Lesney continue to operate the Matchbox brand until they went into backruptcy in 1982. The Matchbox brand was then purchased by Universal Toys, and operated by them until they the Universal Matchbox Group was purchased by Tyco in 1992. On March 31, 1997 Mattel officially took over Tyco Toys, and the two most powerful diecast brands, Matchbox & Hot Wheels were united under one company, and remain that way today.