Vidiforms is a NY based company that makes Showgard Mounts for stamp collectors. Beginning in 1985, they commissioned to series of Lledo Promotional Models to promote their Stamp Mount products. 

Series 1 consisted of 14 models, and was produced from 1985-1999. The first 4 models were produced in a quantity of 2500; #’s 5-13 were produced in a quantity of 3500, and #14 in a quantity of 2850. These models were made by Lledo in England

Series 2 consists of 7 models so far, and they began in 2000. Each of them was produced in a quantity of 2000, by Lledo in China.

This is the 1950 Bedford Delivery Truck with the Showgard Mounts graphics and it comes in a Lledo Promotional Box. The baseplate states “Lledo Promotional Model. If you collect Lledo, Bedford Trucks, or Showgard Promo’s this is a great addition for your collection. This is one of the first ten Series 1 models.