This is a rare Promo from Matchbox. It is an International Fire Truck, with no tampo! It comes with stickers that can be added to the truck. This was a Happy Meal promo 20+ years ago years ago in 2002. 

Why are these so hard to find, because if you collect Matchbox, Fire Trucks, Happy Meal Toys or International Trucks this will be a wonderful addition to your collection and you are competing against all those collectors to find one. (1:64 Scale)