Hot Wheels Designers Challenge - HW40 Expand

Hot Wheels Designers Challenge - HW40


Hot Wheels Designers Challenge - HW40

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Hot Wheels’ first-ever Designer’s Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle. This event took place back in 2007, and it marked the first time Hot Wheels has turned outside the company to seek new vehicle designs.

Automotive manufacturer participants in the Hot Wheels® Designer’s Challenge™ – Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi – were tasked with designing a car that captured the die-cast brand’s core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company’s automotive brand values.

The designs selected for the Hot Wheels Designer’s Challenge line include:

  • Dodge XP-07 (Dodge, designed by Mark Reisen)
  • Gangster Grin (Ford, designed by Steve Gilmore)
  • Chevroletor (General Motors, designed by Amaury Diaz-Serrano)  
  • Honda Racer (Honda, designed by Guillermo Gonzalez)
  • Lotus Concept (Lotus, designed by Steven Crijns)
  • Mitsubishi Double Shotz (Mitsubishi, designed by Gary Ragle)
  • HW-40™ (Hot Wheels®, designed by Jun Imai)


This is the HW40 Concept, and it is stunning! If you collect Hot Wheels, or Concept Cars this is a great addition for your collection.

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Hot Wheels Designers Challenge - HW40

Hot Wheels Designers Challenge - HW40