Revell - Design Technology - Dodge Daytona IROC Race Car Promo

This is an interesting piece of NASCAR / IROC history. This is a Promotional model for the 1990 IROC series.

IROC contracted with Design Techology to deliver 1"24 Scale promotional models of the IROC Dodge Daytona. Design Technology then turned to Revell, a premier builder of Automobile Dealer Promo's, to build/package the cars.

The cars are highly detailed, hard plastic, featuring rollbars, netting, etc. They were only sold via the IROC website 20+ years ago, for one year. There were several different colors available, with the blue car being the most sought after.

If you collect NASCAR, IROC, Dodge, Daytona's, Promo's, or Revell this is a very desirable model for your collection (1:24 Scale)